About
the Land of Independents

Why and how we came together

There are very few positives to come out of the coronavirus pandemic but we’d like to think The Land of Independents is one of them. Within two weeks of COVID-19 breaking out in the UK, several leading independent media agencies put aside their competitive natures and got together under the umbrella of shared business and cultural values so we could share, learn and work together for the greater good of progressive independent media.

Because, put simply, we believe there has never been a better time for clients to be with an independent media agency. Whether you are big or small, domestic or global, established or new-to-market, the benefits of working with an entrepreneurial, commercially minded media partner are many and varied, and very timely.

And so, 17 of the UK's best media agencies agreed to create this marketing campaign to share our collective success story and benefits to clients. We are neither a legal nor financial entity, just business owners coming together in a unique collaboration.