About
the Land of Independents

Why and how we came together

Back in 2020, in the shadow of a pandemic and global economic slow down, several leading independent media agencies put aside their competitive natures and got together under the umbrella of shared business and cultural values so we could share, learn and work together for the greater good of progressive independent media.

Because, put simply, we believed it was time to shout about the benefit to clients of choosing an independent media agency. Whether you are big or small, domestic or global, established or new-to-market, the benefits of working with an entrepreneurial, commercially minded media partner are many and varied.

And so, 17 of the UK's best media agencies agreed to create this group and a home on the web to share our collective success story and benefits to clients. We are neither a legal nor financial entity, just business owners coming together in a unique collaboration.